In a few of the articles I’ve written already, I pointed out that it’s very easy to make a database using only URL’s and IndexU’s Fetch Meta feature. One of the biggest issues however is a lack of title, description and keyword meta tags.
So why is it that so many websites do not have proper title, description and keyword meta tags? They really aren’t necessary, and search engines no longer care if they exist because they will create their listings from content. But some search engines and IndexU’s Fetch Meta feature relies on these tags.
The title, description and meta tags can actually help you out. They help search engines to classify your site, they help directories sort your site, and they help major directories like DMOZ, Google and Yahoo sort your site as well.
You could very well be penalizing your site by not adding proper meta tags. Below are examples of these tags;
<title>the title of your website, without any html tags</title>
<meta name=”description” content=”a description of your website” />
<meta name=”keywords” content=”keywords and phrases, seperated, by, commas” />
They’re not hard to do, but I assume it is lack of knowledge that makes users not add them. If you are using IndexU you can edit the keywords and description tags on index.html and the title tag is edited from page_titles.php
So do your site a favour, add some meta tags today. You might find that you get indexed more often because of it.
