What are you selling?
Don’t tell me nothing, because you’re lying when you say that. Each and every website out there that is trying to make more than one cent in income per year is selling something.
No it doesn’t need to be an actual product, or even a virtual product.
What most directories try to sell is their content and exposure. By selling yourself as the best place to find what a users needs you will hopefully gain their trust so that they bookmark you and come back as often as possible.
Essentially you’re trying to sell yourself.
There are a few tips about selling which apply to any situation. And some of the main ones are;
Look appropriate
Be knowledgeable
Have a good product
To look appropriate you need to customize your website. Not just change the text or add an image, but really customize it. Spend a few hours changing the site and if you’re not able to do it yourself then hire someone to do it.
You must be knowledgeable. If you talk about things you don’t have a clue about then users are going to find out quickly that they know more than you. You have to educate yourself on the topic at hand and you should know as much as you possibly can.
Having a good product in this case will mean that what you have is well written, and backed up with content. Lots and lots of content. In the case of a directory you’re looking at having listings. You need to make sure you have more listings than the next site and you need to make sure those listings are all valid. This means constant checks and rechecks to ensure your site is up to date.
